Be More Clive Campaign
The summer Don't Drink and Drive campaign that we created for the Guernsey Health Improvement Commission ran across a range of media including posters on buses and taxis, coasters and social media! The key message for the campaign is to ensure that you plan to get home safely by arranging a bus, lift or taxi, empowering the local community to help take care of one another! The character of Clive was created to represent the better conscience in all of us and the bespoke illustrations were all hand-drawn by our Creative Director, Chris. We included the hashtag #thinkblt onto posters and social media posts so that it would be easily memorable and remind people to get home using a (B)us, (L)ift to (T)axi.