HIC Drink Drive Campaign
We were delighted to be commissioned by the HIC to work on this year's 'Don't Drink & Drive' campaign that leads up to Christmas and New Year where the message not to drink and drive is even more important. We have used a unique approach using bespoke illustration created in-house at TDN. The main message is to consider taking your turn to be the designated driver and ensuring you and others get home safely. There are a range of posters and social media posts to support the campaign that we hope prove to be very effective.