We were delighted to be asked to create a completely new brand for the Granite Weekender event in Guernsey. The new event has evolved from the original Graniteman which now intends to be even more inclusive with new events added for 2024. We designed the new logo to reflect the triathlon events of cycling, swimming and running and formed a stylised capital letter G for Granite. The branding is truly flexible with many different forms of the logo created to be used across various marketing and merchandise requirements. We hope to showcase more once the event takes place later this year.