Bridge Dental Branding
The new branding for Hylton Jenkins' Bridge Dental Clinic includes a bold cyan blue as a bright identifier for the business – it was such a hit they've even painted the clinic walls with it. This colour choice combined with the bubble tooth icon and curved semi-serif typeface creates a logo which communicates fresh and friendly feelings to new patients. The Bridge Dental Clinic supports an elephant charity that is close to Hlyton's heart, and as such, we created a little cartoon elephant which appears across the branding in combination with the bubble graphics. The aim of the branding was to set the Bridge Dental Clinic apart from it's competitors with identifiable and approachable appearance to emphasise the clinic's specialty in nervous and phobic patients.