la Coupaie Leaflet
This new la CoupaÏe leaflet is fresh off the press, having been produced for Bean14's latest direct mail campaign. It is aimed at coffee shop owners who could be potential stockists of la CoupaÏe coffee. When designing the leaflet we had great fun playing with textured backgrounds and hand-drawn illustrations to give it a crafted and personal feel, which emulates the way la CoupaÏe coffee is produced. We also created an identity (Chris to Cup) that will become part of a new website for Bean14's founder, Chris Bader. The purpose of this new website will be to explain the story of Bean14 and how the growing family of brands all fit together.
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