Andrews Family Accounting
The brief for Andrews Family Accounting was to create a brand that appeared friendly and approachable; their primary aim was to appeal to smaller companies who might be put off by the formality of larger accountancy firms. The concept of the logo plays on the arithmetic of book keeping and uses a rounded typeface and a warm red colour to emphasise the family aspect of the company and soften their outlook. To reinforce this concept we've used the red plus sign as an icon across the imagery and information on the flyer and website, conveying positive connotations of working with the company.
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